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It is a good country story. About country, however, that is
found “at the center of the world.”
It all began, as in any country story, with a nickname. Braida
was the name earned by Giuseppe Bologna in the fields where
he played “stretch ball,” a local Piedmontese sport,
every Sunday.
The family founder was a wheelwright and cultivated a vineyard
of barbera for himself and his friends.
Giacomo Bologna inherited the vineyard and the nickname from
his father, and above all an unconditional love for his land
and for wine. A love that he passed on first to his wife Anna
and later to his children, but also to all those whom he met
on his life’s path.
Today the company is an expanded and faithful image of the philosophy
held by Giacomo and Anna – their way of understanding
life, the earth, wine and friendship. It is Anna, taking the
baton from Giacomo, who is forging ahead with the plans he dreamed
and sketched out. For years now, she and Raffaella and Beppe
have shared in brave initiatives and important investments both
in the cantina and the vineyard.
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